TASMANIA is set to have its own branded mark on supermarket produce signifying its origin after Coles and Brand Tasmania launched a new partnership last week.
The partnership marks the first time a major retailer has adopted the Tasmanian mark for the promotion of Tasmanian-made and grown products.
The brand has already been taken up by Tasmanian brands Cripps and Ashgrove Cheese, as well as the Coles Tasmanian-sourced lamb line, GRAZE.
Premier Peter Gutwein said it was a clear sign of confidence in Tasmania’s brand, and that the Tasmanian mark will serve as a demonstration of quality we create.
“When you buy Tasmanian produce, you know you’re buying the best of the best, all underpinned by your environmental sustainability, quality control and strict biosecurity,” he said.
Nick Haddow, chairperson of Brand Tasmania, said: “Tasmanians understand why Tasmanian-grown and produced food is different, and it’s about so much more than our clean air and fresh water.
“It’s our culture of hard work and our shared passion for quality.”
Tasmanian growers, producers, makers and creators are also being encouraged to adopt the Tasmanian mark on their own packaging to help raise the profile of their products, both in Australia and overseas.