AN annual guide that links producers directly with consumers has been launched by Fruit Growers Tasmania.
Recently released figures show the total farm gate value of fruit increased by 22.1 per cent to $281 million in 2019-20.
FGT chief executive Peter Cornish said the Tasmanian Seasonal Produce Guide, launched at The Berry Patch at Turners Beach, supported growers through direct consumer engagement, to ensure their safe, healthy and premium quality produce was enjoyed here in the state.
“Tasmanians have shown during the pandemic they want to get out and support local producers,” he said.
“The guide showcases our growers, cider makers and honey and other producers who open direct to the public,” Mr Cornish said. “With borders reopening there will be increasing numbers of visitors travelling around Tasmania, so this is the ideal time for the guide to be out there.
“Research shows visitors, and locals alike, have a strong interest in eating healthy Tasmanian-grown and produced food, meaning they are seeking opportunities to buy and eat quality food and support local producers.”
FGT president Scott Price said the Tasmanian fruit sector continued to expand in both value and offering, with our industry growing across all the major fruits.
“Growth means more investment, more employment and more production,” he said.
“The fruit industry will continue to play a significant role in the ongoing prosperity of the State,” Mr Price said. Primary Industries and Water Minister Guy Barnett attended the launch.
More than 8000 copies of the Tasmanian Seasonal Produce Guide will be distributed to consumers including locals and tourists throughout the state and through http://www.fruitgrowerstas.com.au.