Hip platform opens farm gate

POPULAR outdoor booking platform Hipcamp saw its largest period to date with
a 236 per cent increase in bookings over the summer period in Tasmania.

More and more landowners are putting their place up on Hipcamp as an extra source of income and to boost tourism within the community.

Hipcamp host and landowner of Cloudbreak farm in Cygnet in the Huon Valley, Sharon Ireland put her property up online last year.

Mrs Ireland said the property had been busy ever since and the platform was great for the tourism within her community.

“Hip Camp fills the gap for keeping costs down and having somewhere to stay,” she said.

“It’s created more options for affordable places for families, tourists, nomads instead of having people with caravans and RVs park up on the side of the road. It’s a safe and affordable option.

“With more and more tourists coming here, we need the facilities to cope with them so Hipcamp is allowing that.

“It’s also giving landowners that option to rent out a bit of land they may not be using.”

Hipcamp marketing manager, Brooke Wood said Hipcamp provided travellers with niche locations that they usually would not necessarily have access to.

“Busy locations like for example Cradle Mountain, there’s lovely Hipcamps nearby where people can stay with no crowds,” Ms Wood said.

“People have been wanting to get back to Tassie for a long time since Covid.

“This is the first summer that there’s been no restrictions and everybody can book with confidence and who doesn’t want to go to Tassie for summer,” she said.