Vital vote on wool's future

WOOLPOLL, opening on September 20, gives wool producers a critical opportunity to have their say on the levy that funds Australian Wool Innovation (AWI).

This is your chance to influence how your industry is supported and ensure that AWI can continue to deliver on the areas that matter most to woolgrowers.

AWI plays a key role in research, development, and marketing for the wool industry. Its initiatives, from improving wool quality to driving demand across global markets, help keep Australia’s wool sector competitive.

Over the years, AWI has supported innovative programs like genetic research, sustainable farming practices and market development efforts, all aimed at boosting farm productivity and profitability.

As the wool industry faces mounting challenges, such as fluctuating wool prices, evolving consumer preferences and the increasing importance of sustainability, having a strong industry body is critical. AWI’s work ensures that Australian wool can adapt to these changes while remaining a global leader.

From promoting the unique qualities of wool in international markets to supporting on-farm innovation, AWI’s influence stretches far beyond the farm gate. WoolPoll offers producers several levy rate options, each with different implications for AWI’s future funding and the scope of its projects.

Whether you choose to support a higher or lower levy rate, it’s important to understand what each option means for the industry and your business. 

Every dollar invested in the levy directly impacts the support available for woolgrowers, from research breakthroughs to marketing campaigns that keep wool in the spotlight.

To assist in making an informed decision, producers are encouraged to visit the WoolPoll website, where a comprehensive voting package provides detailed information on the levy options and AWI’s work.

This resource will help clarify the impact of each levy rate, ensuring you understand what your vote means for the industry’s future. Participation ensures that the voice of Australian wool producers is heard and that AWI’s future direction aligns with the needs of farmers.

Even if you’re undecided about which levy rate to support, the most important thing is to engage in the process and make an informed decision. This year, we encourage all Tasmanian woolgrowers to take the time to consider the levy options carefully.

Think about the work AWI has done in the past and the challenges that lie ahead.

By voting, you play an active role in shaping the wool industry’s future.

Make your vote count and ensure Australian wool continues to thrive for generations to come. Voting packs will also be sent to all eligible woolgrowers with detailed instructions on how to cast your vote.

Voting can be done online, by mail, or over the phone, depending on your preference.

Ensure your details are up to date now by filling out the form at https://www.wool.com/ woolpoll/