Advertise

Looking to reach rural Tasmania?

Tasmanian Country, as the island's only statewide newspaper, and second-largest print media title by audience, commands an unrivalled loyalty from our rural readership.  This translates to an ideal environment for advertisers, with high levels of repeat business, consistently low vacancy levels for inserts and premium positions, and a circular economy - most of our consumers are also our advertisers, with all being heavily invested in the long-term success of this marketplace.  

We are proud to say that the roots of our advertising relationships run deep - most of our clients have been with us for decades, and they are still so because it works.  

The paper also boasts an entirely unique distribution method, with over 83% of circulation sent directly to primary producers and working farms via Australia Post - reaching several localities untouched by newsagent footprints, and ensuring an extremely targeted agricultural audience for advertisers.  While audience targeting is generally hard to find in the newspaper sector; Tasmanian Country stands as an exception to that rule.

Please see available rates, sizes, and further audience data (including breakdown by region) in our linked Publication Portfolio, or speak to James directly (details below).

Digital

Advertising options are also available to access Tasmanian Country's growing digital audience, positioning your brand alongside Tasmania's most-trusted rural masthead in new contexts. 

Platforms for display advertising include:

• Website (tasmaniancountry.com.au and affiliated mastheads),
• Dedicated Tasmanian Country mobile app 
• Weekly mailout (EDM) to digital subscriber base

These can be secured either by impression (a particular number of audience interactions), or in packaged buyouts, where your brand will command all visual attention across all platforms for a fixed campaign duration.  Sponsored stories (advertorial), with accompanying branded space, are also available - please see further detail in our linked , or speak to James directly (details below).

Publication Portfolio - Click through to see rates, sizes and audience data